|
Date
|
Vol.
|
No.
|
Switch Forecast
|
Switch Scene |
Dec '97/
Jan'98 |
4
|
6
|
PREDICTION:
The Inevitable Major Growth of Dual Regulatory Status - Structural
Change in US Rx & OTC Market Provides Problems and Opportunities P&G/Astra
Merck Omeprazole Deal & Strategy Typical Format for the Future |
A Summary of 1997 Events from
Our SWITCHÒ Network (Major newsworthy
stories not covered in detail by SWITCHÒ
this year)
SPECIAL REPORT: All
the Switches of 1997 in Major Markets. Including Expected Switch Molecules
and Pending Switch Issues.
SWITCHÒ 1998 Index |
| Feb '98 |
4
|
7
|
The Inevitable Switch and Dual
Status of Non-Sedating Antihistamines in the US - Breathtaking Changes
in the Expanding US Allergy Market Opportunities Still Abundant If You
Do Your Homework |
Time and Resources - The Enemies
Against Engineering Switch Success Through Product Differentiation
- It's About Having Enough Time and Money, Basically.
SPECIAL REPORT: 10
Events That Shook the Allergy World in the Last 20 Months |
| Mar '98 |
4
|
8
|
PART ONE - Prevention of Serious
Osteoporosis Likely To Be A New OTC Indication — The Drugs Are Safe,
The Treatment Self-Monitorable — FDA Muddies the Water After "Mis-Speaking"
on Hypercholesterolemia |
SWITCHÒ
Notables - Unusual Rx-to-OTC Switch Stories
- From Around Our SWITCHÒ Network That
May Have Escaped Your Attention
SPECIAL REPORT: Assessing
OTCness of Switch Candidates for Chronic and/or Recurrent Illness |
| Apr '98 |
4
|
9
|
PART TWO - Prevention of Serious
Osteoporosis Likely To Be A New OTC Indication - Improved New Rx Entries
Threaten Premarin and Fosamax. Is a Switch Next? Will FDA "Mis-Speaking"
on Hypercholesterolemia Affect Osteoporosis OTC Chances? |
Japan and the United Kingdom:
Resale Price Maintenance and Distribution Changes.
SPECIAL REPORT: A
Comparison of the Situations Surrounding the Possible Indication Switch
of Hypercholesterolemia and Osteoporosis |
| May '98 |
4
|
10
|
The Good News: Finally Ministry
of Health Progress Justifies Inclusion of Mexico as a Major OTC World
Market. The Bad News: Huge Under the Counter (UTC) Market Remains.
Question: Who Leads Now in the Number of Ingredients Switched - the US
or Mexico? |
Immediate Dual Status Should Be
Granted to Nicotine Inhalation Products-Currently Illogical Regulatory
Rules Favor Tabacco Companies Over Nicotine Addiction Alternatives-The
Result is Unnecessary Loss of Life and High Medical Expenses.
SPECIAL REPORT: 31
New Switches in Mexico.
Country Update:
Canada and France |
Jun/
Jul '98 |
5
|
1
|
SPECIAL
ISSUE:
FOURTH ANNIVERSARY OF SWITCHÒ
GLOBAL REVIEW: Review of Five Global Rx-to-OTC Trends
- Sources of Future Volume Are Changing - Rx R&D Increases Control
Over Much of OTC Destiny |
SPECIAL
REPORT: All the Major 1998 Switches to Date.
Publisher's Letter: A
Progress Report to our SWITCHÒ Readers |
| Aug '98 |
5
|
2
|
SWITCHÒ
-- Winner of APEX'98 Awards for Publication Excellence
The Future OTC Cholesterol Indication: "For the
Prevention of Heart Attacks" - Prevention Not Treatment, Statins Not Resins,
and Proper Target Audience Is the Way to Go — Rx-to-OTC Switch Process
Gains Speed and Is Definitely Not Concluded |
The "OTCability" of the Emergency
Contraception Indication — Legal & Cultural Factors Scare Pharma,
Restrict Access — "Prescribing Protocol" Solution (?) Is Like Being "Half-Pregnant".
SPECIAL REPORT: Lipid
Regulating Agents and their Performance |
| Sept '98 |
5
|
3
|
PART ONE: Is There a Successful
Strategic Defense Against Rx and OTC Generics? Currently, the Number
of ANDA's Is Growing Fast (+23%) -- Dual Status Is the Best Alternative |
Japan OTC: Suppressed Stepchild
of the Rx Market - High Expectations on the H2 Switch Opportunity
Dashed - Did the Pharmacists' Errors Set Back OTC Evolution in Japan? SPECIAL
REPORT: The Next Three Years (and US $6.8 billion) of Patent
Expirations in the US. |
| Oct '98 |
5
|
4
|
PART TWO: Is There a Successful
Strategic Defense Against Rx and OTC Generics? Best Rx and OTC Generics
Defense: Extended Patent Protection and/or Dual Status - Sepracor's ICEÔ
Strategy Dampens Generics Fire |
FOLLOW-UP:
Australia: Finally Approves
S3 Consumer Advertising for 12 OTC Substances - A Small But Important Step
US: Rx Products for Emergency
Contraception Finally Approved - Rx-to-OTC Switch May Follow Soon Despite
"Cultural" Issues
US & UK: Drug Chains
Make OTC Osteoporosis Test Broadly Available - The Rx-to-OTC Switch of
the Indication Should Follow.
Country Summary:
France, Canada & The UK |
| Nov '98 |
5
|
5
|
PART THREE: Is There a Successful
Strategic Defense Against Rx and OTC Generics? What is the Difference
Between the Rx Generic Defense and Dual Status? Today's "Therapeutic Density"
Demands More Product Options, Lower Rx Sales Forecasts |
Lifestyle Drugs: How Much is "Lifestyle"
Improvement Worth? With a Demanding Public Questionable "OTCability" May
Be A Blessing for the Industry.
SPECIAL REPORT: Key
Strategic Differences Between a Generic Defense and Dual Status.
Country Update: Canada
& The UK |